HOUSE OF HQ8
Farmer's hands holding freshly harvested produce in golden light
HOUSE OF HQ8 · SINGAPORE

Building Premium Production Where Nature Creates.

HOUSE OF HQ8 develops and operates premium origin-based production platforms that transform exceptional agricultural resources into high-value products for global markets.

We don't simply source ingredients. We build value systems around them.

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The HQ8 Origin Value Model

Two ways to treat a harvest. Only one builds a future.

HOUSE OF HQ8 develops, owns and operates advanced processing facilities close to agricultural regions — transforming exceptional harvests into premium products while keeping more value, knowledge and opportunity where the harvest begins.

The traditional model
Farmer
↓
Harvest
↓
Raw material export
↓
Value created somewhere else
The HOUSE OF HQ8 model
Farmer
↓
Local premium processing
↓
Advanced production
↓
Premium products
↓
Global markets
↓
More value remains at origin

We don't just source. We build.

We buy from origin — and build beyond commodities: processing, quality systems, innovation, product development, market access and long-term partnerships around every ingredient.

Production platform close to agricultural origin
Photograph · We build at origin
Small-industrial processing line in operation near origin
images/facility-wide.jpg
We Build at Origin

We build where the harvest begins.

HOUSE OF HQ8 develops, owns and operates production platforms close to agricultural origins. The goal: not only exporting raw materials — creating complete value chains at origin.

Processing knowledgeTransformation expertise brought to the region, and kept there.
TechnologyModern, right-sized production technology at origin.
EquipmentFacilities engineered for food-grade, export-ready output.
Quality systemsStandards and measurement that make excellence provable.
Product developmentPremium products designed around each origin's strengths.
International market accessRoutes to buyers who pay for origin and quality.
Skilled operators with advanced processing technology
Photograph · Craftsmanship meets production
Operators and modern machinery in a clean processing hall
images/chain-04-processing.jpg
Advanced Production & Maximum Value Creation

Craftsmanship meets modern production.

HOUSE OF HQ8 combines traditional knowledge, agricultural expertise, modern processing technologies and efficient production systems.

The objective: premium products with maximum quality, maximum yield — and maximum respect for the original harvest.

Beyond Zero Waste

Unlocking the full value of every harvest.

Today, many agricultural regions lose significant potential value because only a small part of a harvest is transformed into premium products. Valuable parts of fruits, plants and crops often remain unused — because the required processing capacity, technology or applications do not exist locally. HOUSE OF HQ8 wants to change this.

We see every harvest as a complete value system. Nature already created the value. Our responsibility is to unlock it.

Fruits

Potential value from
  • juice
  • pulp
  • peel
  • seeds
  • natural aromas
  • extracts
  • fibres

Cacao

Potential value from
  • beans
  • pulp
  • shells
  • natural ingredients
  • new applications

Spices & Botanicals

Potential value from
  • essential oils
  • extracts
  • aromas
  • natural compounds
  • remaining plant materials

If valuable applications do not exist yet, HOUSE OF HQ8 explores, researches and develops new solutions — whenever technically and commercially possible. Innovation starts at origin.

Maximum resource efficiency Reducing unnecessary agricultural losses Responsible production systems Additional value streams Long-term environmental responsibility
Cooperative members working together
Photograph · Farmers are partners
Cooperative working together — many hands, one purpose
images/localfirst-band.jpg
Farmer & Producer Partnership

Farmers are partners, not just suppliers.

Quality is created by people — we build with them
How We Work Together

Long-term relationships, honestly structured.

HOUSE OF HQ8 works directly with farmers, growers, producer associations and local communities. Our objective: build long-term relationships based on quality, trust, fair value distribution and responsible purchasing structures.

Premium pricing models designed to reward quality, consistency and long-term cooperation.

How we work with producers →

Portrait of a professional grower
Photograph · Portrait · Grower
The grower — environmental portrait
images/portrait-grower.jpg
The grower
Reads land and season like a ledger.
Portrait of a cooperative leader
Photograph · Portrait · Cooperative lead
The cooperative lead — environmental portrait
images/portrait-coop.jpg
The cooperative lead
Turns hundreds of harvests into one voice.
Portrait of a quality specialist
Photograph · Portrait · Quality specialist
The quality specialist at work
images/portrait-quality.jpg
The quality specialist
Makes excellence provable — and payable.
Farming community strengthened by partnership
Photograph · Origin resilience
Farming community in a training or cooperative setting
images/chain-07-returns.jpg
Origin Resilience System

Protecting the people behind the harvest.

Agriculture always carries risk. Weather events, climate pressure and harvest failures can affect producer communities.

HOUSE OF HQ8 aims to create long-term systems where part of created value can support origin resilience initiatives — designed to help protect the people and communities behind exceptional products.

Not charity. Partnership and responsibility.

Why Now

Why the world needs a new origin model.

Global consumers increasingly search for:

AuthenticityTransparencyNatural productsResponsible productionReal stories

But many origins still export mainly raw materials.

HOUSE OF HQ8 builds the bridge — from origin potential to global premium value.

Koen De Jans at work in the distillery
Built From Experience

HOUSE OF HQ8 was not created from theory.

It was created from decades of building, producing and learning. Founder Koen De Jans spent more than 25 years understanding the complete chain from the inside:

  • ingredients — grains, fruits, botanicals, herbs and spices
  • production — facilities built and operated from zero
  • quality — measured, protected and rewarded
  • processing — fermentation, extraction, transformation
  • consumer expectations — premium markets, served for decades
  • value creation — from raw harvest to finished product

"The future is not only sourcing from origins.
The future is building with origins."

The founder story explains the origin of the vision. The company represents the future execution of that vision.

Read Founder Story
Explore Partnership

Where do you stand in the chain?

Farmers & Associations
Build more value from your harvest.
Start a conversation →
Governments
Create local value industries.
Start a conversation →
Strategic Partners
Build future origin platforms.
Start a conversation →
Premium Buyers
Access authentic origin products.
Start a conversation →

Start a conversation.

Whether you grow, make, govern, finance or buy — if you think in seasons and decades, we would like to hear from you.

Contact HOUSE of HQ8
Why HQ8 Exists

Behind every resource there are people.
Behind every product there is knowledge.
Behind every harvest there is a story.

Most of the world's finest origin products — spices, cocoa, coffee, botanicals — leave home as anonymous raw material. The people who create their quality rarely share in the value it goes on to earn. Not because anyone decided it should be so, but because the bridge between origin and market was never built.

HOUSE OF HQ8 exists to build that bridge — and to operate it, maintain it and stand behind it for decades. We are not a fund passing through. We are builders who intend to stay.

Hands harvesting crops at peak ripeness
Photograph · Chain 02 · Harvest
The harvesting moment — skilled hands picking or cutting at peak ripeness
images/chain-02-harvest.jpg · 16:9
Hands sorting and grading harvested product
Photograph · Chain 03 · Quality
Hands sorting and grading raw product — quality made visible
images/chain-03-quality.jpg · 16:9
Who We Are

A small institution with a long horizon.

A Singapore-based company built to develop, own and operate long-term value-creation platforms — with agriculture and origin products at the centre of its work, guided by a written corporate constitution.

We are currently in our strategic development phase, and open about it. Our foundations are defined; our present work is disciplined evaluation and the careful construction of first partnerships.

Singapore is our home by design: rule of law, institutional credibility, connectivity, and a tradition of patient stewardship.

What HQ8 is

  • A system builder — complete value structures, not isolated positions.
  • A builder-operator — we intend to own and operate the platforms we develop, not flip them.
  • An origin partner — we build with farmers, makers and their organisations.

What HQ8 is not

  • Not a short-term investor — we do not buy to sell.
  • Not a speculative fund — no positions that depend on timing markets.
  • Not a commodity trader — we do not move goods for margin while leaving origin unchanged.
  • Not a charity — professional partnerships between experts, built on mutual value.

We would rather be understood slowly than misunderstood quickly.

Start a conversation

Hands harvesting crops at peak ripeness
Photograph · Chain 02 · Harvest
The harvesting moment — skilled hands picking or cutting at peak ripeness
images/chain-02-harvest.jpg · 16:9
Principle 01

Harvest to Value™

The journey of a harvest, honoured at every step.

Every harvest is a bet placed months earlier — on weather, on judgement, on skill. When that bet pays off, something of real value comes out of the ground or off the tree. What happens next is the question that defines us.

In most of the world, what happens next is loss: quality averaged into bulk, identity stripped at the port, value migrating to whoever owns the next step. Harvest to Value™ is our refusal to accept that as natural law. We design chains as one connected whole, so the excellence created at origin is protected, proven and paid for at every link — and value completes the circle back to where it began.

  • Complete chains designed before any single link is built
  • Processing kept as close to origin as economics honestly allow
  • Quality measured so it can be rewarded, not averaged away
  • Market relationships that pay for provenance
Producers in a training and capability-building session
Photograph · Chain 07 · Returns
Training session or cooperative meeting — local capability building
images/chain-07-returns.jpg · 16:9
Principle 02

Local First™

The people of an origin are its greatest asset. We build with them.

A processing facility can be built in eighteen months. The knowledge of when a pod is ready, how a leaf should dry, what a good season smells like — that took generations, and it lives in people.

We work through existing associations and cooperatives wherever they exist; where they do not, we build direct partnerships on the same terms of respect. We hire, train and promote locally. And we measure our own success partly by a hard question: if HQ8 stepped away, what would remain? The answer must be: skills, standards, infrastructure and stronger organisations — not a hole.

  • Existing organisations strengthened, never bypassed
  • Skills that stay in people and places
  • Local roles with real responsibility and advancement
  • Success measured by what remains
Operators working in a clean processing facility
Photograph · Chain 04 · Processing
Clean processing facility — operators and machinery under natural light
images/chain-04-processing.jpg · 16:9
Principle 03

Intelligent Industry™

Technology that serves the hands that do the work.

We are neither romantic about tradition nor infatuated with technology. In our systems, technology, data and AI are infrastructure — like a good road: useful every day, invisible most of the time.

A traceability record should help a farmer prove the quality of her lot and be paid for it. A data tool should help an operator plan a season, not report to a dashboard. We introduce tools step by step, with the people who use them.

  • Tools introduced with their users, not imposed on them
  • Data that benefits those it describes — beginning with producers
  • Traceability that makes origin provable and quality rewardable
  • Simplicity as a design requirement
Working tropical farmland at golden hour
Photograph · Origin
Working tropical farmland at golden hour — groves, terraces, people present in the land
images/origin-landscape.jpg · 4:3
Principle 04

Responsible Growth

Growth must strengthen the ecosystem around it.

Growth that weakens its own foundations is borrowing, not growth. We evaluate expansion by what it does to the whole system — the people in it, the soil beneath it, the communities around it. Where growth would thin out quality, overdraw a resource or outrun the pace at which our partners can grow with us, we choose the slower path.

  • Scaling only what has been validated in reality
  • Growth paced to the people and institutions growing with it
  • Environmental and social soundness as design constraints
  • Durable moderate returns over fragile exceptional ones

See how these principles become method →

Portrait of a professional grower
Photograph · Portrait · Grower
The grower — environmental portrait, skilled professional at work
images/portrait-grower.jpg · 3:4
Growers & estates
Independent experts on their own land. HQ8 does not farm — and does not wish to.
Portrait of a cooperative leader
Photograph · Portrait · Cooperative lead
The cooperative lead — environmental portrait
images/portrait-coop.jpg · 3:4
Associations & cooperatives
Our preferred partners and channel, wherever they exist. Where they don't, we partner directly — on identical principles.
Portrait of a quality specialist at work
Photograph · Portrait · Quality specialist
The quality specialist at work — grading, cupping or lab testing
images/portrait-quality.jpg · 3:4
Quality professionals
Graders, agronomists and inspectors who turn excellence into evidence — and evidence into premiums.
The Origin Partnership Model™

The relationship, in three sentences.

I

Farmers create origin value.

On their own land, as independent experts.
II

HQ8 protects, processes and develops that value.

Collection, quality, processing, product development and market access — professional infrastructure producers can rely on, season after season.
III

Markets reward the complete chain.

Buyers pay for proven origin and consistent quality — and that reward flows back through the whole chain.
Fair Value Partnership Model

How compensation should work.

  • Fair and transparent compensation

    Prices built on criteria both sides can see and understand.

  • Quality-based premiums

    Measurably better product earns measurably better pay.

  • Long-term relationships

    Cooperation designed to span seasons and cycles.

  • Predictable cooperation

    Clarity on volumes, timing and standards, so producers can plan.

  • Shared improvement

    When better practices raise quality, the gain is shared with those who achieved it.

Spices drying in the sun on racks
Photograph · Drying
Spices or cocoa drying in the sun — patterns, texture, craft
images/drying.jpg · Various

An honest boundary: we will not promise what no honest company can — guaranteed prices in all conditions, or immunity from weather and markets. What we aim to build instead are structures that provide farmers with greater stability, fair recognition for quality, and support mechanisms during difficult production periods.

A Two-Way Agreement

What each side brings.

What producers can expect from HQ8

  • A professional, reliable counterpart that shows up season after season;
  • Transparent quality criteria and open explanation of every grading decision;
  • Premiums for quality, paid as agreed;
  • Practical training and support in post-harvest handling, quality and food safety;
  • Respect for your organisations, your time and your knowledge.

What HQ8 expects from partners

  • Honest dialogue — including about problems, early;
  • Care for quality and willingness to work with shared standards;
  • Reliability within agreed volumes and timelines — and openness when a season makes that impossible;
  • Long-term thinking: building something that lasts, together.
Spices drying in the sun on racks
Photograph · Drying
Spices or cocoa drying in the sun — patterns, texture, craft
images/drying.jpg · Various
Quality

"A commodity market pays for averages. A quality system pays for excellence — and proves it."

Quality pays for itself — when someone builds the system that makes it visible

Talk to us about your harvest

01

Agriculture & Natural Resources

Production systems where better organisation, quality management and market connection can return a fairer share of value to origin — while protecting the resource base itself.

02

Food Value Chains

Complete chains from primary production through processing to market, designed as one system — with attention to the links where value leaks away from producers.

03

Processing & Manufacturing

Right-sized, quality-led processing operable with local skills — the industrial capability that anchors employment and expertise for decades.

04

Supply Chain Systems

Logistics, quality assurance and coordination that move goods from origin to market without losing identity, integrity or value.

05

Technology & Data Infrastructure

Proportionate, durable digital infrastructure — records, measurement, traceability — built to support operations for years, not to impress for a quarter.

06

Strategic Partnerships

Partnership structures with producer organisations, governments, companies and institutions that align incentives over long horizons.

This page describes fields of research and development, not operating businesses. We announce operations when they exist, not before.

Explore partnership opportunities

01

Understand

Research deeply

The sector, the place, the people, the history of previous attempts. Much of what we need to learn is not in any report — it is in conversations with the people who have grown, made and traded a product for decades.

02

Design

Build systems before structures

Before any entity is formed or asset acquired: the full chain, every participant's incentives, the quality standards, the failure modes. If a system does not work in honest design, it will not work in expensive reality.

03

Validate

Test with real partners

Design tested against reality — with institutions, partners and producers as part of the test, not an audience for its results. We treat negative findings as findings; validation that cannot fail is not validation.

04

Build

Develop carefully

Only after validation — deliberately, at the scale the evidence supports. We prefer to build slightly slower than demand suggests; foundations are cheapest to strengthen before weight is placed on them.

05

Scale

Expand proven systems

We scale what has proven itself — and only that. Understand the new context, adapt the design, validate, then build. Scale is a consequence of soundness, never a substitute for it.

Five stages. No shortcuts. That is the entire method.

Start a conversation

Who We Work With

Producer associations & cooperatives

The organisations closest to origin are our preferred first partners. Where they are strong, we work through them; where they are growing, we grow with them.

Governments & public institutions

Alignment with national priorities, sound regulatory grounding and shared long-term objectives. Governments are partners in system design, not obstacles to it.

Companies

Producers, processors, logistics providers and operators whose capabilities strengthen a chain — and whose position within it should strengthen in return.

Entrepreneurs

Builders with deep local knowledge and long-term commitment, who want a structural partner rather than a quick exit.

Institutions

Development institutions, banks and research organisations whose mandates align with durable, responsible value creation.

Technology partners

Teams whose tools serve real operations — measurement, quality, traceability, coordination — and who build for users, not demonstrations.

If your horizon is measured in decades, we are likely to understand each other.

Start a conversation

Who Should Contact Us

Four kinds of conversation we welcome.

I

Producers & Farmer Organisations

For conversations about origin partnerships, fair value models, quality systems and long-term cooperation.

II

Governments & Institutions

For dialogue around local value creation, industrial development, responsible growth and partnership frameworks.

III

Buyers & Strategic Partners

For premium origin products, traceable value chains, processing platforms and long-term sourcing relationships.

IV

Financial & Development Partners

For discussions around development finance, responsible investment, infrastructure, climate resilience and local capability building.

Direct Contact

For serious partnership conversations,
please contact HOUSE OF HQ8 directly.

HOUSE OF HQ8 PTE. LTD. Singapore koen@houseofhq8.com
Email HOUSE of HQ8

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We read every serious message personally. HOUSE OF HQ8 is currently in its strategic development phase, so we prioritise conversations that are aligned with long-term value creation, origin partnerships and responsible system building.

Legal

Privacy Policy

Last updated · July 2026

Who we are

This website is operated by HOUSE OF HQ8 PTE. LTD. ("HOUSE OF HQ8", "we", "us"), a private company incorporated in Singapore. We are the party responsible for personal data collected through this website. For all privacy matters, contact us at koen@houseofhq8.com.

We take a simple position on personal data: we collect little, we use it only for the purpose you gave it to us, and we do not sell it or share it for marketing. This policy explains that position in practical terms.

What we collect

Information you give us. If you use our contact form or write to us by email, we receive the information you choose to provide: your name, organisation, email address, the capacity in which you are contacting us, and the content of your message. Providing this information is voluntary; without an email address we simply cannot reply to you.

Technical information. Like virtually all websites, our hosting infrastructure automatically records limited technical data when you visit — such as IP address, browser type, device type, pages viewed and access times — in standard server logs. This data is used for security, error diagnosis and keeping the website running reliably. We do not use it to identify individual visitors.

Analytics. This website currently uses no analytics or tracking tools. If we introduce privacy-respecting analytics in the future, this policy will be updated first, and where consent is legally required, it will be asked for before any analytics run.

Why we process your information

We use personal data only to: respond to your enquiry and correspond with you; explore the partnership, institutional or commercial conversation you initiated; maintain the security and integrity of the website; and comply with legal obligations. Where European data-protection law (GDPR) applies to a visitor, our legal bases are your consent (which you may withdraw at any time), our legitimate interest in responding to messages sent to us and keeping our website secure, and steps taken at your request prior to entering into an agreement.

How we protect and keep data

Personal data is handled by a small number of authorised people, protected by appropriate technical and organisational safeguards, and kept only as long as needed for the purpose it was provided — after which it is deleted, unless a longer period is required by law or by an ongoing business relationship. Our website and mailbox are hosted on professional infrastructure; where data is processed outside your country (including in Singapore), we take reasonable steps to ensure it remains protected to the standards described here.

What we do not do

We do not sell personal data. We do not share it with third parties for their marketing. We do not run automated decision-making or profiling. We do not knowingly collect data from children — this website is intended for professional audiences.

Your rights

You may at any time ask us: what personal data we hold about you; to correct it; to delete it; to stop using it (including withdrawing any consent you gave); or to receive a copy of data you provided. Visitors in the European Economic Area and the United Kingdom additionally have the rights to restrict or object to processing, to data portability, and to lodge a complaint with their local supervisory authority. Singapore visitors may also contact the Personal Data Protection Commission (PDPC).

In every case, the fastest route is to write to us first: koen@houseofhq8.com. We respond to every request.

Changes

If this policy changes, the new version will be published here with an updated date. Material changes will be flagged clearly.

Legal

Cookie Policy

Last updated · July 2026

The short version: this website currently sets no cookies of its own — no advertising cookies, no tracking cookies, no analytics cookies.

What cookies are

Cookies are small text files a website stores on your device to remember information between pages or visits. They range from strictly necessary (making a site function) to analytical (measuring visits) to advertising (following you across the web). We use none of the third category and — at present — none of the second.

Strictly necessary cookies

Our hosting provider or content-delivery infrastructure may set a small number of technical cookies that are strictly necessary for security and performance (for example, to protect against malicious traffic). These do not track you, contain no personal profile, and cannot be switched off without affecting how the site functions.

Analytics cookies — if introduced later

As HOUSE OF HQ8 develops, we may add privacy-respecting analytics to understand how the website is used. If that happens: this policy will be updated first; the tool will be configured for data minimisation (such as IP anonymisation); and where the law of your country requires consent, a clear consent choice will be shown before any analytics cookie is set. Nothing will be added silently.

Your control

You can view, block and delete cookies at any time through your browser settings (look for "Privacy" or "Site data" in Chrome, Safari, Firefox or Edge). Blocking strictly necessary cookies may affect how parts of the website function.

Questions: koen@houseofhq8.com

Legal

Terms of Use

Last updated · July 2026

1. About this website

This website is published by HOUSE OF HQ8 PTE. LTD., Singapore. Its purpose is informational: it describes our principles, our approach and the areas we study and develop, so that potential partners, institutions and producers can understand who we are. By using this website you accept these Terms of Use.

2. Information only — no offer, no advice

Nothing on this website constitutes an offer or solicitation to buy or sell securities or any other financial instrument, an invitation to invest, financial advice, legal advice, or a contractual commitment of any kind. Decisions of any nature should not be made on the basis of this website alone. Formal relationships with HOUSE OF HQ8 are established only through written agreements signed by authorised representatives.

3. Website Disclaimer — development phase

HOUSE OF HQ8 PTE. LTD. is a Singapore-based strategic holding and development company, currently in its strategic development phase.

This website presents our principles, approach and areas of focus. Descriptions of value-creation models, processing platforms, partnership structures and focus areas describe what HOUSE OF HQ8 is designed to build and how it intends to work — they do not imply that all such operations, projects or partnerships already exist or are active, unless expressly stated. We announce operations when they exist, not before.

Forward-looking statements on this website — including words such as "aims", "intends", "develops" and "plans" — reflect our current direction and are subject to validation, partnership and circumstances. They are statements of intent, not promises of outcome.

Photography on this website represents sectors, craftsmanship and value chains aligned with HOUSE OF HQ8 principles. Original HQ8 field photography will replace selected imagery as operations develop.

4. No guarantees

We work carefully to keep this website accurate and current, but it is provided "as is". We make no warranties — express or implied — regarding completeness, accuracy, availability, or fitness for a particular purpose, and to the extent permitted by law we accept no liability for loss arising from reliance on this website's content or from its temporary unavailability.

5. Intellectual Property Notice

The name HOUSE OF HQ8, the HQ8 wordmark, and the marks Harvest to Value™, Local First™, Intelligent Industry™ and Origin Partnership Model™ are trademarks of HOUSE OF HQ8 PTE. LTD.

The frameworks, models and methodologies presented on this website — including the Harvest to Value™ seven-link value chain, the Origin Partnership Model™ and the Fair Value Partnership Model — together with the website's text, structure, graphics and design, are the intellectual property of HOUSE OF HQ8 PTE. LTD. and are protected by applicable intellectual-property laws.

You are welcome to quote short excerpts from this website with clear attribution to HOUSE OF HQ8. Beyond that, no licence or right to use our name, marks, frameworks or content is granted or implied by this website. In particular, our name and marks may not be used to state or suggest a partnership, endorsement or affiliation that has not been agreed in writing. For permissions: koen@houseofhq8.com.

6. Acceptable use

You may view, download and print content from this website for your own informational, non-commercial use. You may not: copy or republish substantial parts of the website; use our name, marks or frameworks to suggest a relationship that does not exist; interfere with the website's operation or security; use the website or contact channels for unlawful purposes, spam or misrepresentation; or use automated tools to scrape content for commercial purposes.

7. Third-party links

Where this website links to third-party websites, we are not responsible for their content or their privacy practices.

8. Governing law

These Terms are governed by the laws of the Republic of Singapore, and any dispute arising from them is subject to the non-exclusive jurisdiction of the courts of Singapore.

9. Changes

We may update these Terms from time to time; the current version is always the one published here. Contact: koen@houseofhq8.com

Some people learn value chains from reports. Koen De Jans learned them with his hands.

In the fermentation room, at the still, in the blending cellar — and across the table from the farmers who grew his raw materials. For more than twenty-five years, he has taken grain, fruit and botanicals from their agricultural origin to finished products trusted by demanding customers. That chain — farmer, cultivation, harvest, raw-material quality, processing, production systems, product development, customer expectations, premium markets — is not a diagram to him. It is his working life.

01

Building production from zero

Koen has never inherited a running factory. Across Grain Distillery Wissels, Distillery De Jans, Liquor Distillery De Valk and Gin Belet he was founder, general manager, head distiller and production manager at once — imagining, designing and building each facility from concept to working production line.

02

Rooted in agricultural origins

Every raw material in his career was cultivated and harvested by farmers — grains, fruits, botanicals, herbs and spices. Quality does not start in the factory: it starts with soil, farmer knowledge, cultivation and the honesty of a selection.

03

Botanicals & natural flavour

Juniper and cinnamon, cloves and cacao, citrus, herbs and fruits: decades of fermentation, extraction and distillation — and hundreds of developed recipes — built an instinct for how flavour develops, how balance is found and how quality is preserved.

04

Understanding premium markets

Sixteen years serving private-label clients and a decade designing individual batches for demanding customers taught the other half of the equation: what premium markets expect, and what commercial reality demands of a product.

Recognition followed the work: Laureate of the Flemish Culture Prize of Taste (2007) · four medals at the Concours Mondial de Bruxelles (2010), in the only competition he ever entered · laureate of "Ambacht in de Kijker" (2011).

"I have spent 25 years making value from harvests. Now I want to build the systems that let harvests keep more of that value at home."

Koen De Jans · Founder & Managing Director

HOUSE OF HQ8 was not created from theory. It was created from decades of building, producing and learning. This story explains the origin of the vision — the company represents the future execution of that vision.

Start a conversation